What is Marketing Automation & How Does It Work?

When it comes to marketing, one of the most popular buzzwords of all time is marketing automation.

You may have heard the term before in relation to inbound marketing and content marketing. But what exactly is marketing automation, and why is it so high on the agenda when it comes to digital marketing?

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You Can Probably Relate

You and your marketing team spend countless hours chasing visitors to your website and converting them into qualified leads.

This is all while your to-do list for the day slowly grows, new tasks appear on the page, and numerous meetings consume your time.

At the end of the day, you’re still left with a long list of tasks that you didn’t have time to look at and must therefore postpone, knowing that tomorrow will be the same.

marketing automation

Marketing Automation Streamline Tasks & Workflows

Are you left with a long list of tasks that you didn’t have time to look at and thus have to postpone, knowing that tomorrow will be the same?

This is where marketing automation comes in as a true saviour.

Marketing automation, as the name implies, is the automation of marketing tasks. The goal is to automate the time-consuming and recurring marketing processes that occur when generating traffic and leads for your business.

In this way, you can streamline your marketing-related work processes, freeing up a wide range of resources that can then be used on other important initiatives.

How Does It Work?

Doesn’t it sound too good to be true? Marketing automation is a software that tracks the behaviour of your leads using demographic data and cookies.

This method automatically collects a large amount of information about your leads, which you can then use to create targeted and personalised content. Not only can you use information about your leads’ website behaviour to generate relevant content. Content can also be published automatically using marketing automation, so that it is delivered to the recipient at the precise time.

As a result, marketing automation is critical in your leads’ customer journey, as the software allows you to give your leads the final push on their purchasing journey.

Get Started With Marketing Automation

You might be sitting there right now wondering how to get the process started. There are numerous tools available to assist you in this endeavour.

Mailchimp, which is primarily used to automate emails to leads, is included in the list of free tools. The Hubspot platform is another popular tool. Hubspot contains a large number of tools used in sales and marketing, making it an obvious choice for many businesses interested in marketing automation.

Marketing automation can be especially beneficial in busy businesses. Possibly in the restaurant industry, where there is always a high level of speed across the board. Read our blog post to learn more about restaurant marketing.

Use Your Time Wisely

Marketing automation allows you to automate a large portion of your marketing efforts and deliver personalised content to your customers, ensuring that the right message reaches the right customers at the right time in the buying process.

In Conclusion – Marketing Automation:

  • Streamline your work process.
  • Get in touch with a larger number of leads.
  • Personalise the content.
  • Increase customer loyalty.

If you use marketing automation in a structured way, it can result in benefits for your company which can increase your revenue significantly.

Do you need help with digital marketing? Contact IBEX, our digital marketing agency specialists are ready to help you succeed with marketing.