What is Google Shopping?
The smart feature, which is now used by many webshops, functions as an advertising tool in the same way that the search network and the display network do. However, the way the products are displayed in Google Shopping differs significantly. For example, if you run a website that sells women’s clothing, you’ll use this tool to display your products at the top or right of the search results, complete with an image, product name, and price.
If the search is performed on a mobile or tablet device, these Shopping ads will be displayed in a ‘carousel wheel,’ allowing the user to quickly get an overview of the various products.
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Your Guide To Google Shopping
Do you want a new dress, a computer bag for work, or a new set of speakers for your living room? Then you’ve most likely been introduced to Google Shopping. A Google Ads feature that displays products with an image, product name, and price directly in the search results.
But what exactly is Google Shopping, and how do you use it in your digital marketing? Read on to find out how you can use Google Shopping to promote your business and increase sales.
How Does Google Shopping Work?
As you know, a picture is worth a thousand words. A saying that makes sense in many ways – and is now available on Google. Because when your (potential) customers are looking for a new dress for a party or a smart bag for work, there is a much higher chance that they will be drawn in and click on an image rather than a text in the search engine.
But that isn’t the only difference. It is also simple and easy for you to manage the effective tool as an online store owner. You are not required to manually update your products, prices, price reductions, or sold-out items. Instead, Google Shopping obtains the information from your website through a product feed.
If you use Google Shopping, you will get more qualified leads if you highlight the correct product information in your ads. For example, by allowing users to see the price, image, and a brief product description, you can assist them in making more informed purchasing decisions.
At the same time, when a customer visits your website, you can ensure that they are further down the purchasing funnel. Using the smart tool, your potential customer can form an opinion about the product, the price, and thus whether it is within his or her budget, even before clicking into your e-commerce store.
More than one shopping ad from your website may be displayed in response to a potential customer’s search. You may also be shown in a text ad if the search is relevant. Furthermore, if you are interested in SEO, your e-commerce store may appear in the organic results. This means that by combining the various Ads tools, you can reach a large number of users with a single search.
How Do I Get Started?
Continue reading if you want to get started with Google Shopping. Before you begin, there are a few things you should be aware of. First and foremost, you must determine which shop system you are employing. This is due to the need to activate a Google Shopping module or a product feed for some shop systems.
Create a Google Merchant Center account if you don’t already have one, and then submit your updated product feed for approval. Following that, your GMC account must be linked to your Ads account. Once all of the preceding steps have been completed and approved, you can begin creating campaigns through Google Shopping.