Google has introduced a completely new campaign format called Performance Max on Google Ads.
Performance Max aims to achieve maximum performance, as the name suggests. It is an enhancement to the Smart Shopping campaigns, with the emphasis on gaining access to more formats that can assist you as a business in reaching new and more customers.
According to Google, it is as follows: A goal-based campaign type that allows you to access the entire Google Ads inventory through a single campaign. The campaign type allows you to find more converted customers across Google channels.
Thus, Performance Max is an enhancement to Smart Shopping. You can achieve a better result by unlocking new target groups across Google’s channels. Performance Max is designed to be user-friendly from start to finish, making it simple to get started.
Smart Shopping campaigns will be automatically upgraded to Performance Max campaigns from July to September, but we recommend that you start upgrading yourself and getting your hands on the tool now.
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Capture Customers Early In The Customer Journey
Search, Gmail, YouTube, Display, Discovery, and Maps all have Performance Max. Ultimately, it provides your company with the opportunity to find more customers. Only Search was used in the previous campaign format, Smart Shopping. When you use the other five platforms, you can reach customers faster, which results in a faster return. When you are on the right platforms, you will thus get the most out of your campaigns.
The main advantage of Performance Max campaigns is that they reach people earlier in the buying process than Smart Shopping. In other words, it functions as a DSA that crawls your website. The keywords that people search for are listed here, and they are then matched with the content on your website. It is the ideal cocktail in which Google can reach more users.
IBEX Media Group is a leading Google Ads Agency. You’re more than welcome to schedule a free consultation with our Google experts. We strive to deliver the highest ROI for digital marketing in Thailand.
Good Content Means Good PerformanceFirst and foremost, it is critical that Google receives as much content from you as possible. As a result, you must be able to deliver images, texts, and other media. The better the content you provide, the better the performance of the campaigns. Please ensure that your product descriptions and headlines are both good and unique. Be bold and creative; this is what will set you apart from your competitors.
When you use Performance Max, you will notice that the conversion value increases over time. You force yourself and the company to pay more attention to the market, target groups, and, most importantly, to deliver better quality to the user sitting behind the screen. Always tailor your content and advertisements to your target audiences. Create content that distinguishes you from your competitors. You will achieve the best results this way.
Overall, Performance Max is well worth the time investment. Always remember to optimize and maintain your campaigns.
Trust Google & Focus On The Technical AspectsThe bottom line is that you should always trust Google. Once you have provided all of the information that Google has requested, they will most likely take care of the rest. However, it is also critical that you set some objectives so that Google knows which results to pursue.
Track your data carefully to get the most out of your tracking. In general, there will be a greater emphasis on the technical side in the future. As a result, data is the alpha and omega and something you should always keep an eye on in order to produce the best results.