What exactly is SEO, how do I do it, and how long does it take? We go over small tips and tricks that most people can do without being technical geniuses. SEO is also appropriate for newcomers! Get started with this quick guide.
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What is SEO? And Is It For Beginners?
SEO stands for Search Engine Optimisation. It is the work you put into your website and online presence that you appear in Google search results.
But first, let’s look at how Google’s search results are related to one another. First and foremost, paid content known as Google Ads is frequently found in a Google search. Companies pay for their ads to appear here, so being the first right after these paid positions becomes valuable to your website.
This is where SEO comes into play. If you manage to align with all of the SEO rules and guidelines, your website will perform well and you will appear at the top of search results.
However, before you fully invest in SEO optimisation, we want to remind you that Rome was not built in a day, and neither is SEO. It is important to understand for beginners in SEO so that you do not lose heart or fail to notice a significant change in a short period of time.
Search engine optimisation requires patience and consistent work, where you maintain the website and authority. This, however, should not deter newcomers to SEO.
Main SEO Steps For Beginners
For beginners in SEO, it is critical to understand that search engine optimisation is divided into three elements: technical, content, and links. If you optimise the three elements, you could potentially rank #1 on Google. It appears to be simple, but it is not quite.
To accommodate beginners in SEO, we take small, manageable steps, and will then describe which efforts cover which element.
1. Begin by creating a keyword analysis that will provide you with insight into what words your users are searching for, what keywords are relevant to you, and how competitive the market is. In this step, you can make use of a free tool such as Google Search Console.
2. The following step for SEO beginners is to optimise the page title and meta description of all your domain’s pages. Your page title MUST begin with your desired keyword and be no more than 50-60 characters long. Your meta description should be between 130-160 characters long and should only include your keyword or phrase. For example, if you use WordPress, you can easily and quickly fix it.
3. Now you focus on creating SEO friendly content. Your keyword should appear approximately 2 times per 100 words on your page so that Google recognises you as an expert. Furthermore, the word should appear prominently in the majority of your headlines.
4. It is now critical that you create a good link structure in your text around the page by linking internally between your pages while also showing Google that you are aware of other pages and thus link to relevant external pages.
SEO for Beginners – Can I Get Started Myself?
These initial SEO steps for beginners are, of course, greatly simplified, and there are an incredible number of layers before one becomes truly adept at search engine optimisation. But even if you only complete a few of the above initiatives, you’ll have come a long way.
If it all seems overwhelming, you can always contact a professional SEO agency, which can assist you with both technical changes, link structure creation, and link building, as well as writing your content.
However, it is never too late to begin SEO; in fact, it is just getting started. You can always start somewhere, and nothing is ever created in vain. Remember, practice makes perfect, and one day you might #1 on Google with your targeted keywords.