Not sure whether to hire a social media agency?
This article covers the main reasons why your brand’s social media presence could benefit from an agency.
You could, of course, handle it on your own, but that means time and effort. If you’re not sure how to proceed, it could mean a good amount of money too. Most people who do it alone find their social media accounts are not gaining any traction and activity grinds to a halt.
You can avoid all this by starting with skilled experts with proven track records. Ultimately, this will save you time and stress while getting the results you want and possibly more.
Benefits of hiring a Social Media Agency
Successful social media marketing for your brand requires setting plans, goals, and testing. You need a precise picture of how you want users to view your brand and ingenuity to bring everything together.
A social media agency has the tools and experience to do this all for you with ease. They know how best to make the most of each platform, extending your brand exposure among your target audience for increased ROI.
Experts at social media
Social media marketing requires serious study. Trial and error, testing, analyzing takes time before achieving consistent success. An agency has done all that, so you can access their proven skills.
Furthermore, social media is still evolving. Something tried and true today may crash and burn tomorrow. Agencies stay on top of any changes and modify accordingly.
They do all this so that you don’t have to. While they expertly handle your social media campaigns, you can concentrate on other aspects of your growing business.
A team of professionals
You get a professional team of experts with a social media agency. Each person will have in-depth knowledge in their specialty.
These specialties include strategic media buying, inventively creative designs, and more. They work as a team to construct social media campaigns that results in impressive returns on investment.
Here’s a sample of social media agency roles:
- Social account manager
- Paid social manager
- Social media strategist
- Graphic designer
Social media agencies should have all the resources to handle every aspect of your campaign. No need for you to invest in new software or equipment. IBEX, for example, has the in-house capacity to produce videos.
In addition to the software and equipment, agencies offer themselves as a resource in terms of their accrued experience from previous campaigns and continuous research.
Achieving a successful social media strategy requires a significant amount of time, especially if you decide to go it alone.
Tweaking your content and modifying your ad buys on social media platforms can turn minutes into hours. Instead, you could spare yourself and hire experts in social media. They can ensure your social media presence attracts your ideal customers while you focus on other priorities.
What does a Social Media Agency do?
A social media agency helps you fulfill your business strategies through placing paid ads or organic content on different social media channels. Some may do one or the other, while some do both.
These agencies can usually produce better results because they have the skill and experience that you probably don’t have.
They achieve your social media goals
A social media agency will focus on a brand’s social media marketing goals. But you shouldn’t invest in social media marketing just because others are. You need to have clear aims or a targeted vision, or you’ll risk failure.
Once you brief an agency on your vision, they can create a plan to fulfil your goals. This could include expanding your audience reach, achieving a specific ROI from ad spending, or increasing sales in a certain area. For the best results, you should seek a social media agency that matches your goals and offers the services you require.
Many think that reaching 50,000 followers is simple. They may suggest buying followers in Fiverr or offering freebies for follows. Not a good idea. These followers will likely not be relevant and probably won’t be interested in your brand. Sales are also unlikely. Also, you risk the platform flagging or even removing or account.
Agencies keep current on how different people connect with platform and on social media best practices as they evolve. So, they know which platforms would be best for your brand as well as the types of ads that will most engage your target audience. They can also identify which influencers should promote your brand.
With all that, you get a bigger, interested audience who want to know about your brand and offerings.
Report and feedback
An agency will be committed to your goals because if they don’t get results, they’ll lose your business. So, you’ll receive regular updates on the progress of their social media work for you. The reports should clearly describe key metrics and results statistics, demonstrating your business growth from this social media marketing.
They can also use this reporting to improve and rethink strategies. If, for example, the reports show that Facebook ads are not producing much but that LinkedIn is leading to significant return, the agency may focus on their LinkedIn approach more.
Why Businesses Need Social Media
Like radio and television, social media has ads, but social media platforms differ in that you can feature your brand messaging without large costs upfront. Also, social media allows you to pinpoint who sees your ads.
The best social media strategy grows your brand and reaches your target audience. With this wider reach and growing potential, you can measure results as well as engage users directly.
Social media is different from traditional ad channels because it allows for faster, more effective scaling. You can control your growth as you target audiences most likely will find your brand ads interesting.
This you cannot do with traditional advertising such as television. While you may not be able to demand a station air your commercial immediately, you can increase your social media ad presence whenever you want.
Traditional advertising channels does not allow you to measure results straightaway. You can with social media, testing different approaches on a small scale before going full-on.
For instance, your plan includes a massive Facebook ad campaign. But before a full launch, you can conduct A/B tests, comparing different ads with different focuses. You may find one makes a far better impact and pick just that one for a more efficient undertaking.
You can also communicate directly with users on social media, getting first-hand feedback on your audience’s preferences. This insight you can then use to adjust future ad placements and content creation.
Build an audience
Utilizing paid and organic social media marketing lets you expand your social media following. With a consistent flow of enjoyable posts, your audience will remember you when they need your product or service.
Another benefit of engaged followers is that they often will create their own content about your brand. If they post an image of them posing with your product or a video review of your service, you then reach their followers who may then follow you. These new followers may buy your brand and post content about it. The cycle continues.
Why You Should Hire IBEX Media Group For Your Social Media Campaign
IBEX Media Group have a proven track record of results. We help brands grow by combining our media buying savvy with innovative creativity.
Our success in media buying and content creation that increases our clients’ ROIs as we scaled up their social media presence across platforms is second to none. This experience and expertise have been recognized. Facebook named us as a Premium Marketing Partner.
Contact IBEX Media Group today to discuss how we can grow your brand with digital marketing.