Introducing Facebook Shops
Today, Facebook has launched the ‘Shops’ feature on both Facebook and Instagram which make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.
Introducing Instagram Shops
Yesterday, Instagram launched a new native shopping experience on their platform with the aim to continue supporting businesses across the world during the COVID-19 crisis.
The new button, which sits on top of the contact options on Instagram business’ profiles, can also be found on Feeds and Stories. The link takes you to a full-screen storefront where people can browse products, explore collections, and purchase products — seamlessly through their in-app browser or without leaving the app from shops simply clicking checkout.
The benefits of Shops are twofold: enable businesses to build their brand story and drive product discovery amongst their following and give users a pleasant and easy experience of shopping rather than buying.
Instagram announced they will begin a phased rollout of shops to all businesses globally on Facebook and Instagram Shopping. Starting with eligible businesses in the US, who already make use of Instagram Profile Shops, and slowly expanding in the coming months. Eligible businesses will be notified by email when their shop is ready for setup.
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