Table of Content
- Digital Marketing
Call To Action – How To Create The Perfect CTA
It is important that you have a clear and distinct call to action (CTA) across all of your sales channels. A call to action can be found in a variety of contexts, including on a website, in advertising, and in a variety of other places.
In this article, we will show you how to optimise your CTA across platforms. In short, it is the CTA text that should compel your customers to make a purchase, place an order, or contact you – a valuable action for your business.
Advertising
It has never been more important to be able to write well-written call to actions in connection with social media, Google, and other forms of advertising.
We all know this when we swipe through several posts at once, such as when we look at our Facebook feed. As a result, it is critical to be able to capture the customer’s attention in a fraction of a second.
Furthermore, one should consider whether or not one’s call to action is related to the product being sold. If you advertise a European-designed kitchen for THB 2,000,000 for example, your CTA should not be ‘Buy Now,’ but rather aimed at getting the customer to ‘Read More,’ and then potentially make a purchase.
It is necessary to set up tracking in order to measure the effect of its Call To Actions. This allows the conversion rate to be calculated.
Contact our digital marketing agency Thailand today to learn more about what it takes to create the perfect CTA.
Website
Many businesses, in our experience, have not optimised their websites in terms of converting customers. Frequently, there are unnecessarily long texts that must be read in order to spot a small link between the lines and thus contact the company.
It might be a good idea to highlight all of the website’s call to actions. Put them on the front page, all of the site’s subpages, and explain them with buttons, large text, animations, and so on.
This is also important when looking at the SEO pages of the website. To increase organic visibility, they must keep the user on the website, which can be accomplished through call to actions that direct the user to new pages (both regular as well as SEO pages).
A/B Test Call To Actions
If you are creating an ad for the first time and are unsure which call to action to use, you should conduct a split test.
A split test is, as the name suggests, a test of two or more variants in which you can optionally test and compare messages and different call to actions to determine what works best for you and your product.
4 Steps To Create The Perfect Call To Action (CTA)
If this article has made you smarter and you’re ready to make your first CTA, we’ve compiled a list of the four most important steps you should take before starting your project:
- Place the CTA in the right place
- Distinguish your CTA from its surroundings
- Speak to the target audience in a realistic manner
- The path to success is through testing.
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